The Home Depot
Plans Book
Undergraduate Senior Exit Advertising Campaign.
Professor: Kirsten Strausbaugh
Team Members: Project/Account Manager: Maggie Degnan
Brand Planner: Jocelyn Naide, Alyssa Snider
Consumer Connection Planner: Cydney White, Kacie Fogg
Creative: Raina Zafar, Meghan Shah, Zelia Zhou(Plans Book Graphic Design&Art Dirctor)
Tactical Specialist: Sophia Wilder, Nick Weinberg
Project Overview
Working with the leading company in home improvement industry – The Home Depot, our agency Tilt's goal is to build an advertising campaign targeting Gen Zers to work as part-time employees in store and tech-minded millennials to work at the technology sector in the corporate office. Both targets have previously held notions of THD as being a traditional home improvement company. The campaign aims to change this perception by introducing all of the benefits, possibilities, and opportunities THD has to offer these audiences.
Media Choice